eCommerce dashboard

The dashboards help users better understand the content, activities, and other important data within ReadyCMS. The benefits of using dashboards are reflected in visually presenting the important data first. It saves time, boosts productivity, and makes life easier in general for the users.

How to reach the eCommerce dashboard

To reach the eCommerce dashboard take the following steps:

  1. Sign in to your ReadyCMS account
  2. Go to Home > eCommerce (by selecting the eCommerce option from the Home drop-down menu)
Tip:
You can also reach the eCommerce dashboard by clicking the appropriate link in the top right of the eCommerce section of the general dashboard.

The eCommerce dashboard is comprised of 4 sections: general, overall, demographics, and products.

General

The eCommerce General dashboard section (not to be mixed with the eCommerce section of the general dashboard) has traits of both the finance and reporting dashboard.

  • displays key performance indicators (KPIs), such as the status of orders (fulfill, pending, failed)
    eCommerce dashboard-0
  • monitors sales and presents the overall changes in the bar chart of monthly sales
  • can also display changes in sales and orders per day/week/month

Overall

The Overall eCommerce dashboard is a finance dashboard. It:

  • has a strictly financial role
  • displays an overall report summary, showing gross and net sales, number of orders, customers, items ordered, etc.
    eCommerce dashboard-1
    eCommerce dashboard-2
    Note:
    The previous screenshot shows us a bad practice where admins didn't pay attention to the status of the orders (all the orders are still in the pending status, instead of being completed). This will lead to corrupted data, and mess with the analytics. Make sure to always properly update your orders.
  • depending on management roles and permissions, admin users with different roles and permissions can have access to different data
Tip:
Consider checking this dashboard on a regular basis in order to keep track of canceled, undelivered, or any other kind of failed orders.
Note:
Changing the user's permissions can hide or show reports or financial data.

Demographics

The Demographics dashboard is a reporting dashboard.

  • an analytical dashboard that analyzes large volumes of data related to the demographics
  • shows the list of countries and cities from which the orders originate
  • shows the Orders timetable line chart
    eCommerce dashboard-1
    The timeline chart shows the number of orders in specific moments during a day.

Tip:
Analyzing the timeline and frequency of orders at specific times, along with other demographic data, can provide extremely useful information. This information could tremendously improve your marketing campaigns, by targeting specific demographic or by timing your advertising.

Products

The Products dashboard is a reporting analytical dashboard.

  • displays the all-time most popular products, and the number of total sales and orders of those products
    eCommerce dashboard-4

Benefits of using data dashboards

  • Important data first
    Dashboards filter colossal amounts of data, bringing the most important data to the top. This allows the user to better measure efficiencies/inefficiencies, and to make more informed decisions based on collected business intelligence.
  • Bird's eye view
    Dashboards provide an overall view of all the content, reports, and other data. Through dashboards, the user gains total visibility of all systems instantly (affected by the user account permissions).
  • Summary
    Dashboard functions as a summary, providing a visual presentation of performance measures.
  • Saves time
    Time-saving is one of the most important perks of dashboards. Filtering the most important data saves time. Having data reporting consolidated into one location saves time compared to running multiple reports.
  • Productivity boost
    Another important benefit of using dashboards is its effect on productivity. Along with the aforementioned ability to measure efficiencies/inefficiencies, or the ability to make more informed decisions based on collected business intelligence, using data dashboards provide the ability to generate detailed reports showing new trends, or the ability to identify and correct negative trends. By analyzing and comparing data, the user can align strategies and set organizational goals.



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