Product feeds

The Product Feeds feature in ReadyCMS simplifies sharing your product data with advertising platforms like Google and Meta. Learn how to create, manage, and optimize feeds in formats like XML and CSV to enhance your marketing campaigns and drive more traffic to your online store.

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The Product Feeds feature in ReadyCMS allows you to efficiently manage and distribute your product data to various channels such as Facebook, Google, and AWS. By adequately configuring these feeds, you ensure that your product catalog is always up-to-date on external platforms, enhancing your visibility and ensuring a seamless customer experience.

This guide will walk you through the tabs and fields in the Product Feeds feature.


General Product Feed

The General tab contains essential data fields and specifications for your product catalog. It allows you to define attributes like the product's condition, size, and material, which are used across multiple platforms to describe your items accurately.

Key fields:

  1. Condition: Specify the condition of the item (e.g., New, Used).
  2. Color: Describe the primary color of the product.
  3. Gender: Indicate the gender the product targets (female, male, unisex).
  4. Size, Size Type, and Size System: Define the product's size, type (e.g., numeric, worded), and size system (e.g., US, EU).
  5. Product Measurements: Input the product’s length, width, and height.
  6. Age Group: Specify the product's target age group (e.g., adult, kids, toddler).
  7. Material: Enter the material composition of the item.
  8. Pattern: Indicate the design or pattern on the product (e.g., stripes).

General product feed settings in ReadyCMS, featuring fields for product condition, color, gender, size, material, pattern, and more, allowing detailed product information for catalogs.


Facebook Commerce Manager

The Facebook tab lets you sync your product catalog with Facebook Commerce Manager. This enables your products to be displayed across Facebook shops and other commerce features.

Key fields:

  1. Quantity: Enter the number of units available for sale.
  2. Country of Origin: Specify the item's country of origin using the ISO country code.
  3. WhatsApp Compliance: Indicate if the product complies with WhatsApp selling rules.
  4. Status: Define whether the product is Active or Archived in your Facebook catalog.
  5. Facebook Product Category: Provide the most specific category possible for your product.

The Facebook Commerce Manager settings in ReadyCMS, showing fields for product feed information including quantity, country of origin, WhatsApp compliance, status, and Facebook product category.


Google Merchant Center

The Google tab connects your product catalog with Google Merchant Center, which allows your products to appear in Google Shopping and other Google commerce services.

Key fields:

  1. Google Product Category: Select the appropriate product category from Google’s taxonomy.
  2. Product Type: Define the type of product (e.g., Electronics > Computers > Laptops).
  3. Adult: Indicate if the product includes explicit content (supported values: yes, no).
  4. Multipack: Specify the number of identical products sold in a multipack.
  5. Bundle: Indicate whether the product is sold as part of a bundle.
  6. Certification and Energy Class: Enter certifications (e.g., energy efficiency ratings) where applicable.

Google Merchant Center settings in ReadyCMS, featuring fields for Google product category, product type, adult content indicator, multipack, bundle, and certification details.


AWS Marketplace

The AWS tab allows you to manage products listed on the AWS Marketplace. This tab is essential for users offering AWS software or cloud services.

Key fields:

  1. Pricing Model: Describe the pricing structure (e.g., one-time fee, subscription).
  2. AWS Service Category: Select the category of AWS service (e.g., Compute, Storage).

Screenshot of the AWS Marketplace data section under the Product Feed tab. It includes fields for entering the Pricing Model and AWS Service Category, with a link to the AWS Seller Guide at the top. The tab navigation bar shows other options, including General, Facebook, and Google.


What’s next?

After we have covered all product-based topics, it's time to move on to the Wishlist.


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