Tags are keywords that you attach to your webshop product pages, blog posts, news articles, or other content that act as labels to tell website browsers what it’s about.
The core functionality of CMS tags – they make getting around your site and identifying grouped content faster and easier. In that sense, they have a similar role as categories. But they function differently:
- categories are usually required, while tags are fully optional
- unlike categories, tags do not have a hierarchy
- categories are usually phrases, while tags are short keywords (typically 1-2 words long)
- categories represent general topics, while tags depict a specific subject
If your website is like a book, your tags would represent the index, and categories would represent a table of contents.
How do tags work?
When you add a new tag, you create a new tag page. The content of this new page is a list of all other content pages (e.g., Products pages) which are tagged using this tag.
So if someone clicks on your tag, they will be taken to the URL of the tag page.
As with categories, the proper use of tags has its SEO benefits. Just make sure to avoid potential problems with over tagging.
Make sure not to create overly specific tags; tags that are characteristic to few content pages. If that tag page has only one or two content pages linked, it's not particularly useful.
Also if you have two (or more) tags that have the same function, tagging the same content pages, those tag pages will look fairly the same. Google isn't really fond of this.
When creating tags, the goal is to find balance between tag's usefulness and them being fairly unique.
In the Tags part of the documentation we will talk about:
You can start by learning how to add and edit tags.