Accurate and comprehensive product details are crucial for ensuring that your customers make informed purchasing decisions. By providing clear descriptions, prices, and specifications, you can increase customer trust, reduce the likelihood of returns, and improve overall sales performance.
Product details in ReadyCMS
In this guide, we’ll walk you through the essential product details in ReadyCMS and how to manage them effectively.
Tip:
Each product is defined in numerous ways. Based on the information those details provide, we divided product pages into different sections (or simply put - tabs).
General details
The steps from the Adding new products manual page will take you to the General tab of a product page. There you can add a product page title, a description, a short description but also a manufacturer, picture, gallery, category, or tag.
Your product name and description are essential for both customers and search engines. Use relevant keywords in your product title and description to improve SEO performance. Keeping descriptions clear, concise, and informative can also increase click-through rates from search engine results.
Prices & Variants
Inside the Prices & Variants tab, you can set the various codes (barcodes and SKUs), product prices (regular, sale, wholesale), inventory, product variants, and other combinatorial options.
- Product article code
- Product barcode
- Product variants
- Adding and editing product variants
- Deleting product variants
- Managing variant stock
- Product variant images
- Product price
Product variants
For products with multiple variants, such as different sizes or colors, ReadyCMS allows you to create and manage product options. This ensures that customers can easily choose the variant they need, and you can track inventory levels for each option.
Shipping
Inside the Shipping tab, you can define the delivery conditions and weight for each product.
Stock
Inside the Stock tab, you can manage the product stock for added stock locations.
Attributes
Inside the Attributes tab, you can add and define product attributes.
SEO
Inside the SEO (Search Engine Optimization) tab, you can define SEO settings and social network interactions.
Your product name and description are essential for both customers and search engines.
- Be sure to use relevant keywords in your product title and description to improve SEO performance.
- Keeping descriptions clear, concise, and informative can also increase click-through rates from search engine results.
If you want to learn more about product SEO, refer to the SEO widget page. SEO verification codes can be entered on the General settings page.
Product Feed
With ReadyCMS Version 3.0.38, we introduced a new Product Feed feature.
This feature allows you to add specifications to your product, including essential attributes that are very important for marketing campaigns, such as product condition, size, color, and other detailed product information required by different platforms.
Refer to the Product Feeds page for more information.