The checkout process is a critical touchpoint in the customer journey.
In ReadyCMS, you can tailor the checkout experience to match your business strategy and customer preferences. This includes defining whether customers can check out as guests, need to create an account, or have both options.
Understanding checkout options
Configuring the right checkout settings can significantly impact conversion rates and customer satisfaction. ReadyCMS offers three distinct checkout options:
- Accounts are disabled: Streamlines the process for one-time customers. Guests can check out without creating an account, ensuring a quick transaction.
- Accounts are optional: Offers the best of both worlds. Customers are prompted to create an account for future convenience but can choose to check out as guests.
- Accounts are required: Ideal for businesses focusing on customer retention. Requires customers to register, facilitating better tracking and personalized experiences.
Setting your checkout preferences
Follow these steps to configure your checkout options:
- Log in: Access your ReadyCMS account.
- Navigate to checkout settings: Go to
Settings>Shop>Checkout.
- Choose your option: Pick the option that aligns with your business model.
- Save changes: Click
Update checkout settingsto apply your new configuration.
What's next?
After configuring your checkout settings, the next step is to set up your Shipping options. This will ensure a complete and functional eCommerce process, from product selection to order delivery.
Previous topic: Payment types