Product variants allow you to offer multiple options for a single product, such as different sizes, colors, or materials. Variants are essential for improving customer experience and increasing conversion rates by letting shoppers choose the version that best fits their needs.
Tip:
Every product can have multiple variants. These variants can be different colors, sizes, or measurement units.
ReadyCMS makes it easy to manage product variants while keeping your inventory organized, ensuring that each variant is tracked individually:
- These variations can be defined for each product.
- You can also manage product price and product article code separately for each product variant.
The main options related to product variants
- Adding and editing product variants
How to add and edit variants, manage product SKUs and prices related to variants - Deleting product variants
Removing specific variants or the entire variant options - Managing variant stock
Managing specific variants of the product per added locations - Product variant images
Managing images of product variants
Good SEO practice
Product variants can also improve your store's SEO performance. To help customers find exactly what they want, be sure to include variant-specific keywords in your product titles and descriptions.
Tip:For example, listing 'blue cotton t-shirt size M' as a variant can capture more specific long-tail searches.
What's next?
In ReadyCMS, each product variant is treated as a unique item, allowing you to manage inventory for each option separately. Check out the Adding and editing product variants page to learn more about assigning individual SKUs, barcodes, stock levels, or prices.
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