Customer order stats

Learn how ReadyCMS provides detailed insights into customer purchasing behavior, including order frequency and value. Use these stats to understand your customers and optimize your business strategy.

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Customer order statistics are a compilation of all order information related to a particular customer. These stats contain order status information, order timetable information, and payment information, and can help you create sales campaigns, offer discounts to important customers, etc.

How to view customer order statistics?

  1. Login: Sign in to your ReadyCMS account
  2. Navigate: Click on Shop > Customers on the main menu (navigation bar)
    ReadyCMS admin navigation menu expanded under Shop, showing products, orders, customers, discounts, inventory, manufacturers, wishlist, reports, and insights.
  3. List: On the Customers page, you will see the list of customers
    ReadyCMS Customers page displaying a list of 812 customers with columns for orders, name, email address, total spent, and date of last order.
  4. Select: Clicking the View button (button with the eye icon) next to a customer will allow access to that specific customer's information
    Customer profile page in ReadyCMS showing general contact details including phone number, email address, street address, city, postal code, and country.
    The customer provides the information either during the ordering process or during registration (if the customer is a registered user).
  5. Order statistics: Go to the ECOMMERCE tab
    Customer order stats-3
    You can see the Orders timetable line chart, the customer's stats related to orders, payment, shipping, etc, and the products purchased.
    • timetable: time slots in which the customer completes their order
      Customer e-commerce overview showing an orders timetable bar chart with activity peaks between 08:00–11:00, 12:00–15:00, 17:00–19:00, and 00:00–04:00.
    • order stats: showing the customer's number of orders, number of items ordered, average, and net sales, as well as shipping status and canceled/returned/abandoned orders
      Customer order statistics dashboard displaying totals: 14 items ordered, 1 unique item, 14 orders, €3,729.60 gross sales, €3,200 net sales, with 12 completed orders and 2 pending.
    • products purchased: a section showing the list of products with the number of orders made per product
      Products purchased report listing Velocity Sprinter X9 Performance Sneakers with 10 orders totaling €2,160 and 4 orders totaling €1,040, with export options for PDF, Excel, and CSV.
      This list can be printed or exported in PDF, CSV, and Excel formats.

What's next?

Time to move on to our next big topic in the e-commerce section of the documentation: Orders.

Previous topic: Managing customers

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