The allure of discounts has always been a captivating tool in the marketer's arsenal. Coupons, in particular, offer customers a tangible or digital way to receive discounts, fostering increased sales and enhancing brand loyalty.
In the world of eCommerce, coupons play a pivotal role, not only as a promotional tool but also as a strategic instrument for inventory management, sales forecasting, and customer retention.
Why and how to use coupons?
When executed correctly, coupons can be an instrumental facet of marketing campaigns. They serve as an attractive incentive for shoppers.
Whether you're looking to attract new customers, re-engage previous buyers, or simply drive more sales during a particular period, coupons can be the answer. By offering a tangible value in the form of a discount or a deal, you make the shopping experience even more rewarding for your customers.
Utilizing coupons effectively in ReadyCMS allows you to tap into these advantages seamlessly.
How to create and manage coupons in ReadyCMS
- Login: Sign in to your ReadyCMS account.
- Navigate: In the main menu, go to
Settings>Shop>Coupons. - Initiate creation: On the Coupons overview page, click the
+Add couponbutton located in the top right corner. This will direct you to the 'Add Coupon' page. - Specify code: In the "Coupon code" input field, create a unique code for your coupon. Remember, this is what customers will enter at checkout.
- Describe: Use the "Short description" text area to provide a concise overview of the offer. The character count below ensures brevity.
- Set discount: Under "Type of discount", select the desired discount type using the radio buttons. Depending on your choice, input the corresponding value.
- Define usage: Decide the coupon's usage frequency. Select between
indefinitelyor a set number of times under "Usage". Ifrepeatis chosen, specify the allowed number of uses. - Determine validity: Use the input fields in the "Validity period" to set the date range when the coupon is active and redeemable.
- Configure status: In "Status and other options", determine the coupon's current state and decide if it applies to wholesale prices.
- Save: After confirming all details, click the
Savebutton to store the coupon in the system.
As you harness the power of coupons, remember that balance is key. Regularly evaluate the impact of your discounts on profitability and adjust strategies accordingly.
Proceed to the next topic: Customers →